In May 2022, Laura Merino-Franco founded the Primitiva Collective in the heart of Uptown Minneapolis. The Collective is a physical space where creative women can showcase their talents and connect with each other and the local community. With a mission to elevate female artisans and promote a culture of inclusivity, the Primitiva Collective has quickly become a haven for makers, healers, and creators in the Twin Cities.
At the Primitiva Collective, visitors can slow down and enjoy the beautiful handmade creations of local makers. The space is thoughtfully curated to evoke inspiration, beauty, peace, and sisterhood. Whether you attend a class or workshop, visit the store in person, or shop online, you'll experience the unique and inclusive atmosphere that Laura and the members of the Collective have cultivated.
Laura's own company, Primitiva Jewelry, inspired her to expand her mission of elevating female artisans to the wider Minnesota community. She recognized the skillful handmade work produced by women-led small businesses in her adopted home, and she saw an opportunity to create a space that could connect these makers with a wider audience. The result is a beautiful physical storefront where makers can sell their products and connect with customers in person.
But the Primitiva Collective is more than just a retail store. It's a community hub where makers can connect with each other and with the local community. The Collective hosts maker-led events and outreach programs that help to promote and elevate the work of female artisans. By fostering a culture of inclusivity and collaboration, the Primitiva Collective is helping to build a more vibrant and supportive creative community in Minneapolis.
As a certified woman-owned business, the Primitiva Collective is a shining example of using business as a force for good. By providing a platform for female artisans to showcase their work and connect with customers, the Collective is helping to promote economic empowerment and gender equality. And by fostering a community of collaboration and support, the Collective is helping to build a stronger, more resilient creative community in the Twin Cities.
If you're in the Minneapolis area, we highly recommend visiting the Primitiva Collective. Whether you're a maker, a healer, or simply someone who appreciates beautiful handmade creations, you'll find a warm welcome and a supportive community at this unique and inspiring space.